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Saturday, March 19, 2011

Building your Brand

It's got to be solid.

Starting out in business on line can be very tricky at times. But there are steps that you can take that will ensure that you will be successful. The first step in this process is building your brand.
Building your brand may be the most important step to ensure your success. Okay so how do I build my brand from nothing?

First and foremost you have got to be sure of what you want your brand to say about you and or your business. Once you have this figured out the rest kind of comes naturally.

For instance you are an on line business coach and mentor you better be sure you can show someone that is looking for a coach or a mentor that you are that authority.

This lends to transparency if your are truly the authority in your field then you should have no problem being completely transparent. Being vague or deceptive will only chase your prospective clients away. Folks that are looking for certain products or services want to know that they are dealing with someone or a business that absolutely knows what they are talking about.

Testimonials are a great way to show your authority in your field find others in your field to look at what you have to offer and ask them for some type of an endorsement. If your providing quality content it shouldn't be hard to find others that like what you are sharing with them thus leading to the testimonials you are seeking. You can even offer to endorse them in exchange this is the win win situation both you and the individual you are asking will benefit from each others endorsements.

Today in marketing on line everything revolves around helping others achieve success so with that in mind you should be surrounding yourself with people that are in your same niche that will be sure to share with you what they have learned and pass this knowledge along to you so that you can pass it along to others that you will come in contact with.

These are just some of the basic principles of building your brand on line Over time continuing to add value and quality will increase you brands worth and value Rome was not built in one day and neither will your brand although Rome was built on a soild foundation and so should your brand.

I always encourage comments so leave one if you like.

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